Monday, 2 December 2013

Using Keywords in Titles and Thinking About SEO

Keywords, Titles, SEO for CMS

Four important factors that can dictate where you will rank on Google and other search engines: keywords, titles, search engine optimization (SEO) and content management systems (CMS).

Your titles on pages within your website should be a brief sentence about what that page is about. Note the word brief: not your life story! They are important because search engines match page titles with the content you place on each page. Your page titles should include keywords that your target audience and or buyers might type in Google and other search engines. You can conduct your own keyword research to see what people are typing in.

Content Management Systems are a fantastic tool for the average person to be able to update their website, without the need for knowledge of the complex scripting used by website developers. Fortunately CMS nowadays are conscious of the requirement for pages to be search engine friendly. So when you input your page title into a program such as Joomla, chances are it can take that title and make it part of that page's URL - its web address.

It is a timely reminder to write this article, because Christmas is a busy period for everyone and retailers in particular need to capitalize if they can. If you are selling products which may appeal to buyers at Christmas, make sure your titles include things like 'Christmas Gift Ideas', 'Xmas Gifts for him/her.' People will type these word combinations into Google, especially when they are unsure of what they are looking for or going to buy.

Making sure your titles include keywords and your pages are search engine friendly will go a long way to helping you achieve more hits on your website, lower bounce rate and hopefully more sales! Ensure your titles match page content and are not misleading: you will only be punished by the search engines with a lower page rank. It is in the true spirit of the internet that you work towards making it easy for your customers to find you.

Saturday, 30 November 2013

Apple MacBook Air the way to go!

Mobile + Portable = Apple MacBook Air

Okay, so I am an Apple convert and have been ever since buying my first Apple MacBook. For me, Apple put the enjoyment back into computing and using the internet. The reliability and speed of a Mac meant that I was finally able to put desktops computers and Windows generally in a grave where I think they belong and never look back.

If you are going to work from home on the internet, you cannot go past adopting an Apple MacBook laptop. They are the ultimate. They start up and shut down fast. You don't have the same problems with viruses and fatal errors and the dreaded Windows Circle of Death! They are a sturdy and reliable machine and will last years longer than any PC. For a start, going to a laptop means you don't need an entire desk in your home cluttering up space with a tower, monitor and all the peripherals. When you travel or go away for weekends your laptop will fit snugly anywhere. When you're at home and finish work, you can turn the laptop off and pack it away out of sight.

Operating your own internet business, you want mobility, portability, reliability and speed. The new MacBook Air looks about one-third as thick as the old MacBook. It is super light and very thin which makes it very portable and an excellent alternative to the iPad. The battery life is meant to be longer, but that decreases when you start adding devices and running lots of software. Running I find that the MacBook Air is really very helpful because I can take it anywhere and show customers what they need to see and then pack it away fast and have a coffee and chat without dilemma or hassle. They make everything convenient and enjoyable, too.

The biggest thing I can note as being lacking is the loss of a DVD writer. I still like hard copy backups and that the MacBook Air does not have a DVD Burner is an issue for me. I'm old fashioned so I would have liked to see Apple give us something super-advanced that does not sacrifice the size/weight benefits but retains the DVD writer. So now I will be using Cloud more often! And my USB memory sticks, of course.