Using Keywords in Titles and Thinking About SEO

Keywords, Titles, SEO for CMS

Four important factors that can dictate where you will rank on Google and other search engines: keywords, titles, search engine optimization (SEO) and content management systems (CMS).

Your titles on pages within your website should be a brief sentence about what that page is about. Note the word brief: not your life story! They are important because search engines match page titles with the content you place on each page. Your page titles should include keywords that your target audience and or buyers might type in Google and other search engines. You can conduct your own keyword research to see what people are typing in.

Content Management Systems are a fantastic tool for the average person to be able to update their website, without the need for knowledge of the complex scripting used by website developers. Fortunately CMS nowadays are conscious of the requirement for pages to be search engine friendly. So when you input your page title into a program such as Joomla, chances are it can take that title and make it part of that page's URL - its web address.

It is a timely reminder to write this article, because Christmas is a busy period for everyone and retailers in particular need to capitalize if they can. If you are selling products which may appeal to buyers at Christmas, make sure your titles include things like 'Christmas Gift Ideas', 'Xmas Gifts for him/her.' People will type these word combinations into Google, especially when they are unsure of what they are looking for or going to buy.

Making sure your titles include keywords and your pages are search engine friendly will go a long way to helping you achieve more hits on your website, lower bounce rate and hopefully more sales! Ensure your titles match page content and are not misleading: you will only be punished by the search engines with a lower page rank. It is in the true spirit of the internet that you work towards making it easy for your customers to find you.

Can I make money using Adsense?

Using Adsense to Make Money Online...

Doesn't really make any sense. Unless you live in a country where you can survive...on a few cents. Because that's how much you're likely to make in a day. And you can blog your little heart out, but the reality is that unless you have hundreds of millions of visitors to your website or blog each day and millions of them click on ads, you're not going to be ordering that Ferrari anytime soon. I'd prefer a Lamborghini, anyway.

Yes you can run dozens of websites and blogs and use every backlinking methodology known to mankind - and thousands of people do, but you will find it's exhausting and yields little returns. We'd all love to be earning advertising revenue streams sufficient to make this process worthwhile. Most of the time, you will be keeping your day job! The time and effort (and sometimes cost factors) required to create a blog or website can prohibit what you can achieve in a set period of time, based on the fact you are operating by yourself. If you can employ 10,000 people to blog for you, go for it!!!

Yes there are people and businesses who make in excess of one million dollars annually using Adsense and other advertising platforms such as Chitika. But how many people are there in the world now? A tad over 6 billion? Um, that doesn't sound like good odds to me. And to make money online, you need consistent and regular effort over time. Additionally you need to be able to attract and keep attracting high volumes of traffic both through organic search results and also through constant online and traditional marketing methods.

Adsense is simply another tool in your arsenal that you add as a 'fruit for the sideboards' function if you are building something up that you are happy to work on and grow for years to come. A blog or website aiming to generate a material income stream from advertising needs high page rank and literally thousands upon thousands of pages of content. It cannot be done overnight and if you use blackhat techniques or scraping, you only get penalized by Google. There is no short-circuiting the system!

Keep working from home, building your website, your shop fronts, eBay stores, blogs and social media and keep Adsense in the background and in the back of your mind! That's the best tip I can give you. Focus on your product and satisfying customers and if you make anything at all out of Adense (and most of us honestly don't make anything significant), be grateful for what you get! You can waste too much valuable time trying to make advertising strategies work than millions of others have already tried.